Ubisoft drinks the crypto Kool-Aid, announces plans to develop blockchain games | PC Gamer - lesperancebaboyes
Ubisoft drinks the crypto Kool-Aid, announces plans to formulate blockchain games

Ubisoft has formally announced its intention to develop "play-to-earn" NFT and blockchain games, the publishing company discovered during last week's Q2 salary call.
Executives raised the subject of blockchain games several times in both its net report and during the promise itself (thanks, IGN). The Gallic publisher is one of the major investors behind crypto gaming firm Animoca Brands' recent $65 million boom. But Ubisoft has been poking or so with blockchain tech through its Strategic Innovation Lab since 2018, and is a initiation member of the Blockchain Gaming Alliance.
"This industry is changing on a regular basis with lots of new revolutions happening," said Chief operating officer Yves Guillemot during the call (via IBTimes). "We consider blockchain one of those revolutions. It will imply more play-to-realise that will enable more players to actually earn content, own content, and we think it's exit to develop the industry quite a lot."
Crypto gaming has been a contentious issue late. Steam flatly banned all games featuring NFTs or cryptocurrency from its platform dying calendar month. And while Epos boss Tim Sweeney had earlier expressed quasi intellection, he chose to counter Steam clean's declaration aside locution that NFTs were allowed on the Epic Games Salt away, actually. Information technology's still besides early to simulate what Ubisoft's contributions to crypto games testament be—whether it's pealing NFTs into the rewards body structure of its wide-eyed-world-wide behemoths, or creating totally current blockchain games.
When pressed connected crypto's easily-documented biological science impacts, Ubisoft Chief financial officer Frédérick Duguet is reportable American Samoa expression the publisher is still in the early stages of exploring the technology, and that this of course includes "the impact on environments". But it's also worth a admonisher that NFTs aren't just environmentally devastating—they're terrible at what they position out to fix, creating a glorified Steam mart that doesn't put up safety or security for integer artists.
The announcement comes amidst internal tensions at Ubisoft, as workers this weekend demanded swifter concessions from leadership after Activision appeared to finally give ground towards its own workers. 16 months after allegations of abuse and misconduct began, some Ubisoft employees flavour the publisher has made little to no effort to remedy company culture.
Source: https://www.pcgamer.com/ubisoft-drinks-the-crypto-kool-aid-announces-plans-to-develop-blockchain-games/
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